not just juice

A new range for a heritage brand

We've started working again with some great people at Peaty Mills, who have just acquired the licence for the Libby's brand in the UK and Ireland. We're helping them bring a new dimension to what many people see as just a mainstream fruit juice brand.


In fact, Libby's has been around since 1875, so it has great heritage and - surprisingly - it all started with canned meat! So, watch this space...

a working lunch

Hot off the [sandwich] press

Ireland's largest sandwich maker - Freshways - briefed us a few months ago to revamp their range, following a management buyout.

We got straight to work on the branding and packaging design, and you can see from the before and after shots that there's been a great change, much more revolution than evolution.



 

Our new branding uses an "F" badge made up of illustrated food icons, with strong earthy colours to give a natural, foodie look. The large and diverse range has been segmented into four - Classics, Big Eats, Lighter and Chef's Specials - to help consumers better navigate and decide on their lunchtime choice. Each range has its own identifier and graphics, creating clear differentiation and individualism.

The identity has just rolled out on Freshways' core range, with more products coming soon, so watch this space!

flour power

A brand icon finds his voice 

It's coming up to a year now since we took on responsibility for Homepride Flour's social media, and it's been a great learning curve for us.

Following on from redesigning the flour packs, we launched a Twitter feed for Fred the flour grader, and revamped the existing Facebook page. 

Both have grown organically, and by posting and tweeting using Fred's tone of voice and character we've build up a strong base of fans and followers. Bringing the brand to life and engaging with consumers has been a brilliant way for us to get involved beyond our core branding capabilities, and we're looking forward to more social media work in the future.

green shoots

Kitting out a home baking classic

Green's has been a stalwart of the cake kit category since 1907. However, it was in real need of modernising, to bring it into the 21st century and start to capitalise on the home baking trend.

We've just completed a three-stage transformation of the brand - first we launched the pancake range in time for Shrove Tuesday, then came the larger convenience range, and finally four new products including consumers' favourite Rainbow Cake.

The ranges all tie together with bold new branding and fresh, up to date photography, and the new packs have been so well received that some skus have been relisted in Tesco.

and in first place...

Reasserting Denny Gold Medal's winning credentials 

Ireland's favourite sausage brand needed our help - it had lost its way, with Gold Medal's role on pack having gradually diminished over the years. We stepped in to create an iconic brand identity that would leverage the emotional value that Denny Gold Medal holds in consumers' minds.

We wanted to ensure that the sub brand would no longer be apologetic - it is an icon in its own right (think Nescafé Gold Blend, or Cadbury Dairy Milk). Our new packs are at the centre of a TV ad campaign and relaunch that has already seen volume sales rise significantly.

own-label labels

Designing a new own-label range for Planet Organic

Our longstanding retail client (and yummy mummies' favourite) Planet Organic recently came to us with a proposition. Given the way the own-label market had been shooting up over the past few years, they felt the time was finally right to launch their own range.

Both parties felt it needed to be more than just a logo-slapping exercise, so we got to work on designing a look and feel that could be consistently applied across many different categories, with plenty of scope for future expansion.

Our deceptively simply stripe design uses witty copy to present the stories behind the products, while avoiding taking itself too seriously. The B-52s inspired Love Snack, Baby Love Snack being just one example! Look out for the ever-increasing range in store now.

pride in Homepride

British icon given a new lease of life on pack and online 

You must remember Homepride's Flour Grader Fred? The little handsome chap in the bowler hat? Well, he’s been slightly off the radar for a while, but our latest project has brought him – and Homepride Flour – bang up to date.

Our redesign of the flour packs (self raising and plain) recently hit the shelves, and is looking good, with its pared down focus on the brand's trademark stripes.

The launch packs also feature Wallace & Gromit Children's Foundation's BIGBake - a fundraising event of which Homepride are the proud sponsors.

And, to really modernise things, we’ve also redesigned Fred’s website and have got him on Facebook and Twitter, interacting with the best of them!

After and before, as seen in Sainsbury's!

whip it!

Bringing an icon into the 21st century

Take it from us - South Africa's Orley Whip is an icon in the world of creamy desserts and toppings.

So, when a smart new 250ml pouring bottle was planned to supercede the previous packaging of rather messy individual sachets in a box, new owner Kerry Group was looking for equally smart branding.

We set to work, and the recently relaunched brand now has generous taste appeal, with a fresh look and clear product communication.

A launch into foodservice has also been successful and reinforces Kerry Group’s foodservice credentials with the use of a Kerrymaid endorsement on pack. Orley Whip continues to go from strength to strength in its homeland, with customers relishing the convenience of the new bottle format - no more crying over spilt cream!

arabian delights

Deliciously different sauces get listed

And so another brand spanking new brand has rolled off the wonderlandWPA design line.

Bis*Bas is a three-strong range of Middle Eastern sauces created by sisters-in-law Muna and Muna (cook and entrepreneur respectively... but who's who?!). The inspiration for the authentic tasting range (Saba, Safia and Fozia) came from family recipes passed down through generations.

Their launch at the Speciality & Fine Food Fair a couple of weeks was a big success, with visitors to the stand being hugely complimentary about both the sauces themselves and the name and branding (please allow us to take a bow). We've also designed and built their website (www.bis-bas.co.uk).

Bis*Bas is certainly different, but in a competitive market where your need to highlight your difference and stand out from the crowd, we are very excited about the brand and its future. It's already secured listings in some independent outlets, so we'll be watching with interest.

coffee shot

Perking up a new coffee category with listings in Tesco and Sainsbury’s

Percol - our local Battersea-based coffee client - has recently launched its FUSION range. The new coffee fuses (um… hence the name) ground Arabica beans with freeze dried chips to create a proper coffee with a dash of convenience.

It’s a pretty new corner of the market, and while competitors like Kenco and Carte Noire have launched very similar looking canisters of wholebean instant, we wanted Percol to stand away from this silver-and-brown line up.

Our design was inspired by the angular shapes of the coffee chips and patterns/imagery associated with the provenance of each blend (Colombia, Guatemala & Kilimanjaro). Foil blocking gives the jars a glimmer to catch the eye and a much-needed shot of colour will hopefully go some way to pepping up those supermarket shelves!

activity pack

Launching a brand new brand into a growing market, with listings in Boots just four months after launch 

If you’ve been wondering whatever happened to TV’s Melanie Sykes, wonder no more - she’s now the figurehead of Active Woman - a new sports supplement brand from Bio-Synergy, the guys behind Skinny Water.

Once Melanie was on board as the brand’s ambassador, and with her chatty speak on packs, it became a no-brainer to use her picture as a key part of the design.

It’s been great to see the vibrant new packs listed in Boots just four months after launch.

brisk business

A successful performance at home leads a Swedish craft cider brand to a launch in the UK and other overseas markets 

 

We all know that cider is big news in the UK these days, but did you also know that the ultimate comeback drink is also flourishing in Scandinavia?

Well it is, and the hugely successful performance of well-established Swedish craft cider brand Briska at home led to the opportunity to launch into the UK and other overseas markets.

We set about adapting the core elements of the existing logo to suit the needs of local markets while reinforcing the Swedish craft cider message (and putting White Lightening to shame).

brecon beckons

An updated look for a brand on the up 

A few years ago, we gave Welsh bottled water brand Brecon Carreg a design overhaul. This year, with sales of the brand up 11.5% y-o-y in 2012, it was time for an update to keep the brand fresh and capitalise on those booming sales figures.

The new design takes inspiration from the small team that produce the water in the foothills of the Brecon Beacons - the heart of Wales (see if you can spot the heart on pack).

Early sightings of the new multipacks in Waitrose have kept us happy in the studio, but the brand has big ambitions, so watch out UK - Brecon Carreg is coming to refresh you

maid in ireland

A twist of tradition, a pinch of professionalism and a cup of charm leads to a 49% increase in sales 

We’ve been working with Kerry Foods’ consumer brands for many years, but more recently were asked to take a look at the foodservice side of the business.

The Kerrymaid brand has always had a real Celtic flavour, and Kerry wanted to retain this while developing the branding and packaging.

So, we took the idea of the milkmaid’s churn and Celticised it with an ornate green pattern, modernised the font a bit, and then worked on finding a distinctive photographic style that Kerrymaid could own across its products and communications.

Whilst not available in stores near you, you can take our word for it that the new Kerrymaid branding is already well on its way to smartening up professional kitchens far and wide! In fact, soon after launch there had been a whopping 49% increase in sales of the core creams range, with 38% and 21% increases in custard and cheese products respectively.

message in a bottle

A new product quickly becomes the best selling variant in its portfolio 

Aberlour is premium single malt Scotch whisky that is literally steeped in history - to this day it is distilled with spring water from an ancient valley where a druid community used to live.

Illustrious history aside, certain unnamed people in the studio were thrilled when we started working on the design for the new White Oak variant - for obvious reasons!

This was our first whisky project, and we were very pleased with the balance we struck combining artisan elements with luxury. Pleased enough to celebrate with two fingers of said whisky, particularly when we heard that White Oak has become the best selling variant in the Aberlour portfolio.