brecon beckons

An updated look for a brand on the up 

A few years ago, we gave Welsh bottled water brand Brecon Carreg a design overhaul. This year, with sales of the brand up 11.5% y-o-y in 2012, it was time for an update to keep the brand fresh and capitalise on those booming sales figures.

The new design takes inspiration from the small team that produce the water in the foothills of the Brecon Beacons - the heart of Wales (see if you can spot the heart on pack).

Early sightings of the new multipacks in Waitrose have kept us happy in the studio, but the brand has big ambitions, so watch out UK - Brecon Carreg is coming to refresh you