maid in ireland

A twist of tradition, a pinch of professionalism and a cup of charm leads to a 49% increase in sales 

We’ve been working with Kerry Foods’ consumer brands for many years, but more recently were asked to take a look at the foodservice side of the business.

The Kerrymaid brand has always had a real Celtic flavour, and Kerry wanted to retain this while developing the branding and packaging.

So, we took the idea of the milkmaid’s churn and Celticised it with an ornate green pattern, modernised the font a bit, and then worked on finding a distinctive photographic style that Kerrymaid could own across its products and communications.

Whilst not available in stores near you, you can take our word for it that the new Kerrymaid branding is already well on its way to smartening up professional kitchens far and wide! In fact, soon after launch there had been a whopping 49% increase in sales of the core creams range, with 38% and 21% increases in custard and cheese products respectively.