Ireland's favourite sausage brand needed our help - it had lost its way, with Gold Medal's role on pack having gradually diminished over the years. We stepped in to create an iconic brand identity that would leverage the emotional value that Denny Gold Medal holds in consumers' minds.
We wanted to ensure that the sub brand would no longer be apologetic - it is an icon in its own right (think Nescafé Gold Blend, or Cadbury Dairy Milk). Our new packs are at the centre of a TV ad campaign and relaunch that has already seen volume sales rise significantly.
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