Green's has been a stalwart of the cake kit category since 1907. However, it was in real need of modernising, to bring it into the 21st century and start to capitalise on the home baking trend.
We've just completed a three-stage transformation of the brand - first we launched the pancake range in time for Shrove Tuesday, then came the larger convenience range, and finally four new products including consumers' favourite Rainbow Cake.
The ranges all tie together with bold new branding and fresh, up to date photography, and the new packs have been so well received that some skus have been relisted in Tesco.
No comments:
Post a Comment