A brand icon finds his voice
It's coming up to a year now since we took on responsibility for Homepride Flour's social media, and it's been a great learning curve for us.
Following on from redesigning the flour packs, we launched a Twitter feed for Fred the flour grader, and revamped the existing Facebook page.
Both have grown organically, and by posting and tweeting using Fred's tone of voice and character we've build up a strong base of fans and followers. Bringing the brand to life and engaging with consumers has been a brilliant way for us to get involved beyond our core branding capabilities, and we're looking forward to more social media work in the future.
No comments:
Post a Comment