Ireland's largest sandwich maker - Freshways - briefed us a few months ago to revamp their range, following a management buyout.
We got straight to work on the branding and packaging design, and you can see from the before and after shots that there's been a great change, much more revolution than evolution.
Our new branding uses an "F" badge made up of illustrated food icons, with strong earthy colours to give a natural, foodie look. The large and diverse range has been segmented into four - Classics, Big Eats, Lighter and Chef's Specials - to help consumers better navigate and decide on their lunchtime choice. Each range has its own identifier and graphics, creating clear differentiation and individualism.
The identity has just rolled out on Freshways' core range, with more products coming soon, so watch this space!
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