Our longstanding retail client (and yummy mummies' favourite) Planet Organic recently came to us with a proposition. Given the way the own-label market had been shooting up over the past few years, they felt the time was finally right to launch their own range.
Both parties felt it needed to be more than just a logo-slapping exercise, so we got to work on designing a look and feel that could be consistently applied across many different categories, with plenty of scope for future expansion.
Our deceptively simply stripe design uses witty copy to present the stories behind the products, while avoiding taking itself too seriously. The B-52s inspired Love Snack, Baby Love Snack being just one example! Look out for the ever-increasing range in store now.
No comments:
Post a Comment