pride in Homepride

British icon given a new lease of life on pack and online 

You must remember Homepride's Flour Grader Fred? The little handsome chap in the bowler hat? Well, he’s been slightly off the radar for a while, but our latest project has brought him – and Homepride Flour – bang up to date.

Our redesign of the flour packs (self raising and plain) recently hit the shelves, and is looking good, with its pared down focus on the brand's trademark stripes.

The launch packs also feature Wallace & Gromit Children's Foundation's BIGBake - a fundraising event of which Homepride are the proud sponsors.

And, to really modernise things, we’ve also redesigned Fred’s website and have got him on Facebook and Twitter, interacting with the best of them!

After and before, as seen in Sainsbury's!