Bringing an icon into the 21st century
Take it from us - South Africa's Orley Whip is an icon in the world of creamy desserts and toppings.
So, when a smart new 250ml pouring bottle was planned to supercede the previous packaging of rather messy individual sachets in a box, new owner Kerry Group was looking for equally smart branding.
We set to work, and the recently relaunched brand now has generous taste appeal, with a fresh look and clear product communication.
A launch into foodservice has also been successful and reinforces Kerry Group’s foodservice credentials with the use of a Kerrymaid endorsement on pack. Orley Whip continues to go from strength to strength in its homeland, with customers relishing the convenience of the new bottle format - no more crying over spilt cream!
No comments:
Post a Comment