coffee shot

Perking up a new coffee category with listings in Tesco and Sainsbury’s

Percol - our local Battersea-based coffee client - has recently launched its FUSION range. The new coffee fuses (um… hence the name) ground Arabica beans with freeze dried chips to create a proper coffee with a dash of convenience.

It’s a pretty new corner of the market, and while competitors like Kenco and Carte Noire have launched very similar looking canisters of wholebean instant, we wanted Percol to stand away from this silver-and-brown line up.

Our design was inspired by the angular shapes of the coffee chips and patterns/imagery associated with the provenance of each blend (Colombia, Guatemala & Kilimanjaro). Foil blocking gives the jars a glimmer to catch the eye and a much-needed shot of colour will hopefully go some way to pepping up those supermarket shelves!