19 June 2013

activity pack

Launching a brand new brand into a growing market, with listings in Boots just four months after launch 

If you’ve been wondering whatever happened to TV’s Melanie Sykes, wonder no more - she’s now the figurehead of Active Woman - a new sports supplement brand from Bio-Synergy, the guys behind Skinny Water.

Once Melanie was on board as the brand’s ambassador, and with her chatty speak on packs, it became a no-brainer to use her picture as a key part of the design.

It’s been great to see the vibrant new packs listed in Boots just four months after launch.

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